Currently only covering London (further major cities across the planet are planned soon) Keynoir offers a once a day opportunity to sign up for a discounted premium experience - fine dining, a spa treatment, expensive boutique clothing - you get the picture. Today's deal, for example. was a dinner for two at Tom Aikens two star Michelin restaurant in Chelsea. You have to be fast however as some of the offers aren't unlimited - just checking now I find that the Tom Aiken deal is sold out.
I've seen this done on the web in the recent past - Dealswipe or Grabitnow are good examples, but these sites just aggregate the interest of buyers to get discounted deals on cheap consumer products. Keynoir in contrast offers a slick interface thats a window to exclusivity, which is what might be its problem. Let me explain my reasoning here - if Keynoir had launched 18 months ago I would have made a surefire bet on it becoming a roaring success, but these days even moderately affluent people are tightening their belts. I'm just not sure that there are enough people around with an interest in these kinds of offers to generate sufficient buzz around the brand to keep it going right now - it just seems to be entering the market at completely the wrong time. I do wish the folks running the site (who god knows have a lot of pedigree in online success) the very best of luck but I'm not entirely convinced. I guess time will tell.
Anyway, if you are in their target market - perhaps an important anniversary is looming and you really want to push the boat out, or you actually do have wads of spare cash lying around looking untidy - then it won't do any harm to sign up. The Keynoir folks promise some big discounts on exciting products and experiences and you never know what might come up.
