Tuesday, 1 March 2011

David Mitchell's Japanese Teahouse/Reading Room @ Spitalfields Market

From Tuesday 15 to Friday 18 March, London’s Old Spitalfields Market will be hosting what the organisers are calling the world's first immersive reading venue to mark the paperback release of Booker prize-shortlisted novelist David Mitchell’s, 'The Thousand Autumns of Jacob De Zoet"

For these four days a Japanese teahouse-inspired ‘Reading Room’ will be recreated in the market, allowing readers to be transported to the world of 18th Century Japan where the novel is set. Visitors will be invited to leave a video, picture or written review of several extracts of the book via an installed Samsung Galaxy Tab (I think I might go along just for the opportunity to play with one of them!) which will form part of the wider online campaign (that you can read about here) which is looking for 1,000 people to review the book with YouTube-style videos, text or pictures.A thousand signed limited-edition paperbacks of the book will be available to people who provide reviews.

The Reading Room itself will combine Edo Japanese-inspired materials and finishes with sounds and smells designed to transport readers to the world of Dejima, creating a truly immersive reading experience. Sketches from the notebook that David used while writing the novel will also be incorporated into the space, and visitors will also be served traditional Japanese green tea, provided by TeaSmith of Spitalfields. David Mitchell himself will be making a special guest appearance at the Reading Room on Wednesday 16th March at 1pm where the public and fans can meet him. It sounds like an ideal opportunity to take a break from London's hustle and bustle doesn't it?

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