BT are celebrating their involvement in the London 2012 Olympic Games with a new video, ‘BT – Story Of The Games‘.
As an organisation BT were at the heart of the planning and execution of London 2012. Here are some of the interesting facts that I gleaned from watching the video:
- They were responsible for hosting the official London2012.com website, which received a staggering 450 million hits throughout the Games
- They created a new communications network which connected a total of 94 locations, including all of the London 2012 venues and which required 1 million man hours from BT staff to make it happen.
- BT provided the infrastructure which allowed the 30,000 journalists covering the Games to tell their stories, including the 20,000 or so who occupied the huge International Broadcast Centre on the edge of the Olympic Park
Of course the story isn’t all about optical fibre and network switches – BT were also heavily invested in the cultural celebrations that accompanied the athletic prowess and which helped to make London 2012 unforgettable, even for those who weren’t lucky enough to get tickets for the Games.
For example, who can forget those weird and wonderful ‘BT Artboxes‘, decorated in a wild variety of artistic styles, that started to pop up across London throughout the Games? What a creative way to repurpose the iconic old K6 red telephone boxes that used to be a feature of many a street corner in years past. Proceeds from sales of the Artboxes also helped to support Childline, the important UK charity that supports vulnerable young people.
BT also put on what was probably the most exciting festival to take place during the London 2012 Olympic Games – the BT River Of Music. This two day festival brought the world to London across five stages along the Thames, and featured stars such as the Scissor Sisters and Beverley Knight alongside musical talent from Peru to Papua New Guinea.
Check out the ‘BT – Story of the Games’ video below to see for yourself their contribution to the success of the London 2012 Olympic Games.
Please note that this is a sponsored post.