Last night we ventured down into Leake Street to investigate the launch of the new Lucozade Sport ‘Yes’ video campaign.
Featuring the track ‘Simply Unstoppable’ from Tinie Tempah’s latest album ‘Disc-Overy‘, the video also includes Travis Barker from ‘Blink 182′ and World Champion lightweight boxer, Katie Taylor. Tonight’s launch took place in the new venue acquired by the Old Vic theatre, the ‘Old Vic Tunnels’, a network of grubby barrel-vaulted chambers secreted under Waterloo station, and was themed to match the video. After a short Q & A with Tinie, we were ushered into one of the bigger areas to be greeted by two drummers sitting inside a mocked-up boxing ring at one end of the space with a group of young British boxers at the other. With drinks flowing liberally it all got rather weird, with the drummers keeping a fierce tempo while the boxers skipped and shadow-boxed. Mind you, I imagine that regular theatre performances in this space are no less odd! You can see all of my pictures of the event here.
About Pete Stean
